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Clever Meets Subtle: A New Way to Do Cross-Promotions
Organization: Department Store
Product Featured: Lanyard with Vinyl Pouch
Goal of Promotion: Promoting Store Sales
Description of Case History:This store wanted a new way to let customers know what was going on in other departments. They had each sales associate wear a lanyard with printed custom inserts for their vinyl pouches to promote sales going on within other departments of the store. The shoe department employees featured an insert stating, “Bed and Bath Clearance Sale”. On Thursdays, all employees would feature inserts stating, “Save an Extra 25% on Women’s Apparel This Saturday Only”. This was very successful because they could advertise without the salesperson having to verbally mention the sale.
